»35mm« is a shortfilm about cinema itself. We picked 35 of our favorite movies and tried to simplify them as far as possible. The outcome is a 2 minute journey through the history of film.
Take a close look and tell us if you’ve recognized them all!
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Concept / Layout: Sarah Biermann, Torsten Strer, Felix Meyer, Pascal Monaco
Animation: Felix Meyer, Pascal Monaco
Sound: Torsten Strer
A material stop motion movie discussing the space between myself and my packaging.
Human packaging like that of any product portrays messages, some hidden and some exposed. Its purpose is as with any product to protect its contents. It beckons, distances, tempts, warns, exposes part of its contents and is directed at target audiences.
But, what is the connection between the content and the packaging? Where do I end and the packaging begin? And what happens when it goes back under my skin?
wie enststeht eigentlich ein vover einer der bekanntesten maczeitschriften? hier am beispiel des iphones cover thema dargestellt. ton?! ton läuft! kaera?! kaera läuft! ruhe bitte… *klappe!* uuund… aktschn!
After working on the latest cover for Macworld Magazine I wanted to show what is involved in making a cover. I focused on the three main areas: the photography, photoshop and design. I chose a time lapse format to convey lots of information in a small amount of time. The only drawback of time lapse is that since half a day goes by in 30 seconds, the whole process seam so easy! Lots of details were left out of the design process (like the cover meetings and rounds of layout options). I began to photograph the design process after the layouts had already been narrowed down to just three cover designs.
On the technical side, for the time lapse video, I used the Canon 5D Mark II with a 24mm-70mm zoom. I chose the 5D because of its great image quality with high ISO’s. Canon’s sRAW1 gave me the flexibility of a RAW file with the file size of a jpeg. The actual Macworld cover was taken with a Phase One P65+ digital back attached to a 4×5 Sinar X camera with a 65mm lens.
Many thanks to Rob Schultz for allowing me to invade his office and literally shoot over his shoulder.
The music was used with permission by The Brokenmusicbox.
